How Much Does It Cost to Get a Logo Designed in the UK? In the UK, professional logo design costs typically range from £250 to £1,000 for small businesses in 2025. Prices vary based on the designer’s experience, the complexity of the design, and whether the service includes a full branding package. DIY logo tools start from £0 to £50, while experienced freelancers may charge up to £1,500. For larger branding projects, UK-based design agencies—especially in London, Manchester, and Birmingham—can charge anywhere from £2,000 to over £10,000.
A logo is more than just a design — it’s the visual embodiment of your brand. In 2025, UK businesses are investing more than ever in logo design, not only for aesthetics but to capture audience trust, communicate values, and position themselves in an increasingly competitive marketplace. But how much should you expect to spend on a professional logo in the UK?
In this in-depth guide, we break down all the components that influence logo design pricing, compare options from freelancers to big agencies, cover UK regional pricing trends, and help you understand what kind of value you get at each price point.
Why a Professional Logo Matters
Your logo is often the first impression customers have of your business. It appears on your website, signage, business cards, social media, packaging, and everywhere in between. A quality logo builds credibility and helps customers trust your business.
According to recent studies, people form judgments about a company within 10 seconds of seeing a logo. A weak design could signal inexperience or lack of professionalism. A strong, cohesive logo contributes to brand recall, recognition, and loyalty.
A professionally designed logo:
- Builds instant credibility
- Creates consistency across branding channels
- Enhances brand recognition and memorability
- Speaks directly to your target market
- Sets you apart from competitors
How Much Does It Cost to Get a Logo Designed in the UK (QUICK OVERVIEW)
In the UK, the cost of logo design can vary widely, from free options using online tools to tens of thousands of pounds for branding agencies. For small businesses and startups, a good quality logo design is likely to cost between £250 and £1000. The price depends on the designer’s experience, the complexity of the design, and whether it’s a standalone logo or part of a larger branding package.
Here’s a more detailed breakdown:
DIY/Logo Makers:
£0 – £80. While budget-friendly, these options often result in generic designs lacking originality. (According to London Logo Designs)
Freelance Designers:
£230 – £600. This can be a good option for those on a tighter budget, but it’s crucial to research their experience and portfolio. (According to London Logo Designs)
Experienced Designers:
£600 – £3000. These designers offer more expertise and can create unique, high-quality logos. (According to London Logo Designs)
Design Studios/Agencies:
£2,000 – £10,000+. These offer comprehensive branding services and can be a significant investment. (According to London Logo Designs)
Factors influencing the cost include:
Designer’s Experience:
More experienced designers typically charge more.
Complexity of Design:
Intricate designs with custom illustrations or unique fonts will cost more than simple text-based logos.
Number of Concepts and Revisions:
Some designers offer multiple concepts and revisions, while others may have a limited number included in the price.
Branding Package:
If you need a full brand identity (logo, color palette, typography, etc.), it will cost significantly more than just a logo.
The True Cost of Logo Design in the UK
In the UK, logo design costs can vary from as little as £10 (via crowdsourcing platforms or AI generators) to well over £15,000 for top-tier branding agencies. Here’s a general breakdown of price ranges as of 2025:
| Service Level | Typical Cost (GBP) | Description |
| DIY Tools (e.g. Canva) | £0 – £50 | No designer; uses templates |
| Student/New Freelancer | £50 – £200 | Limited experience, fewer revisions |
| Intermediate Freelancer | £200 – £700 | Solid portfolio, moderate research |
| Experienced Freelancer | £700 – £1,500 | Concept development, brand strategy, multiple revisions |
| Small Design Agency | £1,500 – £4,000 | Includes consultation, research, guidelines, and variations |
| Mid-Sized Branding Agency | £4,000 – £10,000 | Full brand strategy, icon systems, guidelines, market testing |
| High-End Agency/Studio | £10,000 – £25,000+ | Comprehensive visual identity, marketing, collateral design |
Key Factors That Influence Logo Design Cost
1. Experience of Designer
A top London-based designer with 10+ years of experience will charge significantly more than a recent graduate in Birmingham. Experience brings not just design skills but also a refined creative process and problem-solving abilities.
2. Scope of the Project
Some projects only need a quick symbol or wordmark; others require extensive branding, iconography, colour theory application, competitor analysis, and presentation.
3. Deliverables
Cheaper services might offer a single PNG or JPEG, while professionals offer a full suite:
- Scalable vector files (AI, EPS)
- Colour and monochrome versions
- Favicon and social media formats
- Typography and colour palette specs
- Brand style guide
4. Revisions & Consultation Time
Designers usually include 2–5 revision rounds. Unlimited revisions or excessive back-and-forth can significantly increase the cost.
5. Licensing & Usage Rights
Some designers retain copyright unless it’s contractually transferred. You may have to pay more for full ownership.
Comparing Design Options in the UK
A. DIY Logo Tools
Platforms like Looka, Canva, and LogoMakr offer instant logos at little to no cost. They’re great for hobbyists or initial concept testing but often lack uniqueness and polish. You also risk copyright issues.
B. Freelancers
You can hire freelancers through platforms like Upwork, Freelancer, or local design networks.
- Pros: Cost-effective, personalised approach, scalable based on budget
- Cons: Quality varies widely; need strong communication skills
What to Look For:
- Portfolio with diverse examples
- Clear revision policy
- Ownership/license transfer
C. Design Agencies
Agencies offer a team-based approach, combining strategy, copywriting, marketing, and design.
- Pros: High-quality results, in-depth research, long-term brand support
- Cons: Expensive, longer lead time
What to Expect:
- Brand discovery session
- Moodboards, mockups, brand voice work
- Final presentation decks
D. Logo Contests
Sites like 99designs let you run competitions to crowdsource designs. You post a brief and multiple designers submit concepts.
- Pros: Multiple options quickly
- Cons: Inconsistent quality, generic designs, no strategic development
Regional Price Variations in the UK
While remote working has narrowed gaps, pricing still varies:
| Region | Freelancer Average | Agency Average |
| London | £700 – £2,000+ | £4,000 – £15,000+ |
| Manchester | £400 – £1,200 | £2,000 – £6,000 |
| Birmingham | £350 – £1,000 | £1,500 – £4,000 |
| Glasgow/Edinburgh | £300 – £900 | £1,200 – £3,500 |
| Belfast/Cardiff | £250 – £800 | £1,000 – £3,000 |
Red Flags When Hiring a Logo Designer
- No clear contract or terms
- No ownership rights mentioned
- Template-based or recycled concepts
- No portfolio or client reviews
- Over-promising and under-delivering timelines
Always clarify:
- Number of concepts and revisions
- What’s included in the final package
- Delivery time and format types
- If copyrights are fully transferred to you
Cost vs. Value: Why Going Cheap May Cost You More
While spending £50 on a logo may seem like a bargain, it often leads to:
- Inconsistent branding
- Lack of scalability for different mediums
- Legal copyright issues
- Rebranding expenses later
Consider your logo a long-term investment. A quality design can last for years and save thousands in rebranding, poor first impressions, or lack of brand consistency.
Budgeting Tips for UK Businesses
- Set a budget range: Know what you’re willing to invest before seeking quotes.
- Be prepared to negotiate: Especially with freelancers who may offer bundled services.
- Bundle with other services: Some designers offer deals if you combine logo design with website design, business cards, or brand strategy.
- Use payment milestones: Split payments into deposits and post-delivery fees to ensure accountability.
FAQs
1. What’s included in the logo package?
A typical logo package includes the final logo in multiple formats (AI, EPS, PNG, JPEG, SVG), colour variations (full colour, black and white, transparent), and versions for print and digital use. Many professional packages also include a brand style guide, social media icons, and favicon assets.
2. Will I receive full copyright ownership?
In most professional logo design agreements, you will receive full copyright ownership upon final payment. However, it’s essential to confirm this in writing, as some designers retain rights unless a formal transfer is included in the contract.
3. How many revisions are included?
Most designers include 2 to 5 rounds of revisions as part of the standard package. Additional revisions may incur extra charges, so it’s important to clarify this upfront before the project begins.
4. How long will the process take?
Logo design timelines typically range from 3 days to 4 weeks, depending on the scope of work, the designer’s availability, and the number of revisions. Agencies may take longer due to deeper brand research and strategy phases.
5. Can I see samples of your recent work?
Yes, reputable designers and agencies will provide a portfolio of recent projects. This helps you evaluate their style, versatility, and industry relevance before hiring them.
6. Have you worked with clients in my industry?
Many designers specialize in certain industries. Asking this question ensures the designer understands your market, competitors, and customer expectations—resulting in a more effective brand identity.
Final Thoughts
The cost of getting a logo designed in the UK depends on many factors — from who you hire, to what they deliver, to how deep your brand strategy goes. Whether you’re building a new business, rebranding, or simply refreshing your visuals, investing in a professional logo is one of the smartest decisions you can make.
While you can get a logo for under £100, a logo that genuinely elevates your brand and sets you apart from the competition often requires a larger investment. Aim for balance — know your budget, but don’t compromise on quality, originality, or long-term value.