The logo design industry is spinning around the world of technology where every next day there is always something new to learn, a logo design of any company is the main part which helps in attracting consumers in a better way. It’s 2018 here, and the logo trend 2018 is also hitting the pace of technological world and also the world of graphic designing.
In logo designing world, there are some changes that have been noticed in 2017 and in 2018, there are more different styles or designs that can be seen by the logo designer through which you can make your logo look engaging and quite attractive. Logo designing is actually an upscale characteristic but, there are a lot of logo design that can be affordable based on different techniques.
At its utmost basic, a logo is just a small thing to look at, a simple representative or symbolic piece of artwork that displays the business no matter if it’s of about 100$ business or a 1000$ business. But, we have discovered a bit broader than that. Keeping the things aside like all the design trends that hold fancy fonts or other different features, a logo must have these characteristics:
- The one that embraces your brand.
- Could be immediately recognizable.
- Must be versatile.
- Must be timeless.
Everything else is elective, every design you choose in your logo should endure only to serve and establish the characteristics listed above. And, if you meet these four conditions, other features can be followed naturally.
Logos with Geometrical shapes
logo trends 2018 holds the trend of using geometric shapes in the logo designing, also in architectural, fashion and graphic designing. They are the most popular shapes and provides the sophisticated look which sets to continue the trend heading into 2k18. Designing with geometric designs are loved by most of the designers and businessmen to set them in their logo design because of their elegant lines and timeliness characteristics.
These shapes add beauty in the logo designs. Nevertheless, a simple logo design with geometric shapes or lines is not about the one-size-fits-all answer that some people are actually looking for. Logo designs must be trendy enough to fit in the list of logo trends 2018. This is actually what allows you to identify a specific brand clearly and visually from the broad collection of logos in the marketplace.
In the marketplace everybody wants their logo to be the number one logo in all and through this characteristic. This is where frantically developing this geometric logo trend can occur short of your business.
There are only a few of basic geometric shapes, for instance, squares, circles, triangles, diamonds, and once you branch out into octagons, hexagons, and parallelograms, they are still not that many. So, designers can do one things which is known as playing with the shapes.
Designers should be creative and begin to layer the shapes together, play with curves, introduce negative space and the results oftentimes look like “just another great geometric logo design which depends on the list of logo trends 2018. The indistinct, unremarkable, and communicating one.
Choose theme of bright colors
Choose Wisely! Today, the world is all about technology through which people can interact with each other. Communication is one of the major factors in all, but communication should be eye-catchy and interactive so people could interact in a better way. It is important for any business to keep their logo interactive and according to the logo trends 2018.
The logo with a color theme can be very attractive as it can interact with a lot of people and communicate the business conclusion in a lovely way. This characteristic can be extremely eye-catchy if the color theme used properly and at the same time, this characteristic can be a big mess because of the rush of bold color directly annoy the consumer and act as a barrier in understanding the message clearly.
A computer or mobile screen gives a comprehensive canvas to show off rich, drenched colors. This is apparently why we are noticing such a big rush in vividly colored logo designs.
Strong, bright and intensive colors that disappear from a saturated hue to a moderate one or gradients that turns from one shade to another continue to be successful in logo design. There is nothing to be afraid to play with colors you like or love, but make sure to keep it simple enough that it won’t disturb your consumers and the attention of them. Make the most of this shot by benefiting on the visual medium with eye-catching, energetic colors that will set your logo aside from the debate or competition.
Mocked up Logo Designs
Nowadays, many designers are displaying mocked up visuals of their logo designs on a business card, stationary things, in addition to their wonderfully drawn design. These things do not only help clients to see what the logo is about or look like in practice, designers can also practice mocked up visuals to help change a brand identity.
Make sure about the logo design and choose it wisely, choose those designs which are suitable for your brand and through which you can deliver or convey the conclusion regarding your business.
Choose a style that looks fine to the brand and defining it with sophistication. It helps the client to better understand how to visually express their brand with the design of a logo. This may also influence consumer’s perception of what the brand is all about.
Most of the great designers present their best to enable their clients to see the complete design picture. Not to mention that mocking up business cards or letterhead may motivate the client to invest in those things as well. A method that assists the client through the logo design is a thing that always be on a list of logo trends 2018.
Play with letters
As we all know that are now living in 20th-century and also we know about the growing technology. In this growing world of technology, the designs of the logo can be trendy in many ways, for instance, Monogram and single letter logos are masterpieces and their endless popularity continues unabated. Regrettably, they are not in a list of those designs that can be designed with a silver spoon. Letter play and monogram logos can be strangely hard to make different and unique.
A monogram can be described as a design that consists of two or more alphabetic letters combined or interlaced together, commonly one’s initials. Many Business owners love this characteristic while they choose the design of logo and love to make logos by applying this feature. It adds uniqueness to a logo design!
To the contrast, monogram or single letter logos are oftentimes just a lazy escape for those designers who cannot be creative enough to think of something else or something different. Keep in mind that there are a lot of ways through which we can combine a sequence of letters or have a play with letters. Also, there are a lot of companies who are working on designing of logo under this characteristic. So make sure that yours must be different and real, it is a design with simplicity and sophistication.
Social Media Optimized logo design
Social media is the worst part of recent technology, but also the greatest part of growing world of technology. Social media optimized designs are now on the list of top logos 2018. Social media extends to offer a helpful marketing platform for a lot of businesses no matter big or small. So, there is no surprise in that the social media friendly logos are now on the list of logo trends 2018.
Most of the social media platforms are now offering a dull field to demonstrate a profile picture. Make sure that your logo should fit perfectly into the square box. What I am actually recommending is that your logo should be adequately self-contained and amazingly balanced to fit into a square. For a natural look, avoid overtly extended horizontal or vertical patterned designs in the social media-optimized logo. Also, Choose a logo with an accurate visual balance between the horizontal and vertical axis of design because (do not forget) they will display properly on Twitter, Facebook, and indeed on Instagram’s profile area.
It only somewhat restricts your options of creativity but this trend is something which has to be followed by your logo designing. It optimizes your business to bring its best face forward on the platforms of social media. The must keep-in-mind thing is customers always remember the brand through the unique logos.
Versatile and creative logos define the brand well as compared to other mediums. This technique is helpful in all manners, for instance, from large business to tiny business card. Appropriate logos create relevant connections in your customer’s mind which help them to link the logo to your product and services.