In this post, we talk about what whiteboard animation is and what are the few main reasons as to why we should really make use of them in our branding techniques. We will also determine why the said whiteboard animations are a lot better and effective than branded videos. Let’s skim through some essential facts related to a whiteboard video animation.
A whiteboard animation video is a different type of a video that makes use of a creative idea to show what the video is about. In most cases, it shows an artist’s hand while working on the whiteboard-it could be drawing, writing or painting. The reason these get so popular is because they are really fascinating to watch and they tend to make the transfer of messages easy and quick. One of the main benefits of a whiteboard animation video is that it makes complex processes and concepts really easy to understand. A whiteboard animation is, thus, a unique way of advertising may it be on TV or all over the internet.
The Best Thing about Whiteboard Animation Video
To begin with, there are various types of animation videos. These include explainer videos, 2D and 3D videos, cartoon animation videos, motion graphics and many more. Although it is equally time consuming to create all of these as it is to create an online whiteboard animated video, Whiteboard Animation Videos stand out amongst them. This is because they are the most effective type of videos when it comes to digital marketing of your brand. Since such videos work for literally any kind of audience, they work really well to interact with your audience on different topics because a whiteboard animation video has no boundaries as to how to display the concept or process in question. Another amazing aspect of whiteboard video animations is that they are flexible. Whether you want to make a product video, testimonial or an informational video, whiteboard animation videos work literally for all types. This is another reason why these videos have become so popular all over the digital world. With whiteboard video animations, one can easily explain an issue which was once too long to discuss or explain. This is because the simplicity which a whiteboard video animation has intact. Since a viewer only has to focus on the board, it evades lack of clarity and helps the viewer comprehend what issue is being raised or topic being talked about. The fact that these videos are thus, very simple and clear qualifies them as the best type of animated video.
How Are These Videos Effective
When marketers make use of certain marketing tools which include the said animation videos, they do it but with the intent to get their videos achieve a few important objectives. Some of these business goals could be:
- Product awareness
- Better sales
- Business growth
- Brand management
These objectives together aim at solidifying your business’s foundation and increasing business productivity. Therefore, whiteboard animations can greatly help a marketer achieve these business goals. However, not all marketers go for whiteboard animations because of the advent of branded videos but there are specific instances in which its best to make use of these amazing marketing tools called whiteboard animation videos.
When to Use Whiteboard Animation Videos
- If you are trying to promote a complex product or service- when it comes to simplifying an explanation of a process, whiteboard animation videos do wonders to get your message across.
- When you are trying to teach or educate- whiteboard Animated Videos are widely sough after especially when one needs to educate an audience on a certain issue. This can be associated when our times back in school when a board and a marker was all that was needed to talk sense into us!
- When you need more time to explain- whiteboard animation videos are also popular when it comes to elaborating a topic or an explanation. These videos can go up to a timespan of 20 minutes while maintaining the audience’s interest and valuing their time in the best possible way.
- To showcase the goodies of character animation- the art of character animation is another very intriguing element to include in a whiteboard animation video. This can often help the audience relate to the video especially when these characters are designed to react like the audience. Lively characters also help in diverting people’s minds through a ‘call-to-action’.
- Great for B2B and B2C transactions- whiteboard animations work really well in the real marketing world. This is because in a monotonous marketing world, these lively videos provide a stark contrast to. The humor and colorfulness of these videos tends to attract the attention of many thereby bridging the gap between different marketers of the world.
How to Maintain a Positive Brand Image through Whiteboard Animation Videos
Many times you may have experienced visiting a website and leaving right after. Why do you think that happens? Most of the times, the website looks horribly unprofessional! This is what incorporating a whiteboard animation video into your website will prevent from happening. A whiteboard animation video makes your website look decent and professional thereby doing a lot to gain the trust of your visitors. A whiteboard animation video can only be up there on your website to deliver an important message to your audience since you know well enough how curious the audience tends to get when it comes to whiteboard animation videos.
Incorporating a whiteboard animation video on your website’s homepage can instantly gain your audience’s focus because of the engaging appeal it has. This is also because about 95% of your visitors would love to watch a video than to actually read the essays on a product launch underneath. However, at times, a whiteboard animation video may also drive away your visitors. This is because of:
- A lengthy video
- Wrong or monotonous tone
- Too much talking
- Unattractive drawings/ characters
- Inconsistent font style
- Quick and Incomprehensible Voiceovers
Another reason how you can make a positive impact on your visitor is to acknowledge the fact that whiteboard animation videos have a really high sharing potential. This is when your video is shared a lot on social media. Thus, you as the website owner need to ensure your video has what it needs to earn a high sharing potential. This difference is what gets you the popularity you need!
Seek Professional Services
Getting your whiteboard animation video designed by a professional such as London Logo Designs team will keep you better off than designing it by yourself through certain online tools or through learning some of the best video animation tutorials because there’s a reason professional exists and are experiencing an increasing demand of their skills. Apart from this, designing your own video also leaves you questioning how to make a whiteboard video animation that stands out! So it is therefore highly advisable that you hire some professional whiteboard video animators and get your business going!