A strong logo works as the backbone of your business. This is because a logo reveals your business identity and is the true driving force of your business operations. A successful logo is what comes to become your brand identity and this is where your audience starts recognizing your brand name through that graphical representation. Now, this is exactly what poses a challenge here. At times, a logo needs to look relevant and logical, that is, it should make sense and go with the nature of the business. While the other times, even if the logo doesn’t go with the nature of the business, it should be graphically appealing and something that can leave an everlasting impact on the audience’s mind. If we consider some very famous brands of the world like Nike, Coke, and Apple, we see how their logos are considered to be literally the best logos. The brands owe their success to the smartly designed logos which can stand even without their brand names for the audience to immediately recognize what brand they belong to.As a newly-developed business, your brand should acknowledge how important a logo is. In order to create a strong branding strategy, it is extremely important for your brand representation to stand out. Therefore, your brand needs a logo that has a strong visual appeal and a business mind with a tactical approach. This is the kind of logo that envelopes the entire brand of yours while maintaining its visual appeal. Since the importance of a logo has now been highlighted, there are thousands of online logo design ideas that you can make use of but before that, there are some basic key tips that you might want to get your hands on to develop your brand well:
Work with Simplicity
When it comes to logos, it is highly advisable that you keep it clean and simple. A logo with too much going on in a very limited space easily diverts your audience’s attention. This makes it hard for the existing as well as potential consumers to recognize it. This is because if you incorporate too many flashy and elements in your logos with a load of texts, it will definitely pose to be a great distraction for your audience. Therefore, whether it’s a new logo or an old one, it’s important that you realize its role in representing your brand and thus, go for something clean and simple. This is why a standard logo design comes with a black print-symbol or text-on a white background. Let’s consider the transition of Apple’s logo. Can you feel the great difference in the two logos? Which one do you feel is clean and simple and bound to attract your attention? Of course the second one! With a touch of uniqueness, this simple and digital look represents its brand amazingly well!
Think About Where Your Logo Will Appear
When you brief a designer about your logo, there’s one thing you should always give a thought and that is, where exactly is your logo likely to appear in the future. Whether it’s on some business cards, letterheads, business apps, billboard and onsite elements, it’s highly advisable that you decided how you want your logo to look like online as well as offline.
One such brand is Uber that recently changed their logo design. Since Uber legit works through your smartphone apps only, it’s very likely that the design team had to reconsider what the logo will look like as an app icon on a small screen.
Now think about that little app icon. How do you think that little fellow will look on a billboard which is around 670 sq. feet? Crazy, right? This is exactly why we want you to focus on this one question! Perhaps your logo that looks good on your business app actually becomes invisible on the billboard; perhaps you used the wrong colors or typography! So do consider these factors before you select your final design.
Keep Updating the Design
Another really important thing that you should consider when it comes to logo design art is that you gotta keep changing your logo design when it gets outdated. Now how would you know if it’s outdated? With changing times and logo design techniques, it has become quite easier to spot an obsolete technique used in your work. So in order to remain timely and up-to-date, you need to keep playing around with your logo. Many might argue that it’s difficult to change a logo especially if it has been successful in the past. But let’s refute this by saying that many a times, only a simple change such as that of text can leave a great impact on your audience.
Let’s consider SUBWAY for instance, although their logo remained the same, the new logo just looks somewhat cleaner, better and up-to-date!
Consider a ‘Timeless’ Design
As the name implies, a ‘timeless’ design refers to a design that would need a complete revamp after a few years of existence due to being overdue and outdated. Our tip# 4, thus, is to NOT go for a design thinking you’ll revamp it in some time. Sorry, that’s not happening. Because when you go with that design with that mentality, you’ll repeat this exercise each time you redesign your logo and that can prove to divert your consumers away from your brand. This is why a very basic tip that is normally given out is to avoid adopting anything trendy while getting your logo designed because trendy is ‘trendy’-something that won’t last forever
Find out the ‘Right Process’
One final tip is to take those crucial steps that can help your brand climb the crest of successful branding and get brand recognition that sustains with longevity. To master the art of successful branding, there are a few steps you can mimic.
- Organize a meeting with the designers
- Conduct a ‘Logo Exploration Session’ in which you can gather a huge variety of logos from different brands
- Research and conceptualize-research on different phrase, create word clouds to see what impact some phrases have on the readers
The main objective of driving your logo design process slowly through these steps is to develop an understanding of what captures the maximum attention of the audience.
Once your design is created, you can have it go through a few rounds of revision and take second opinions. To avoid any bias, have your logo undergo the revision session in black and white so that your team’s decisions are not based entirely on a color scheme or biased towards color choice. To find the right team, you can visit different logo design sites like London Logo Designs to get some winning graphic design online logo ideas and get some of the most promising logos designed.
Considering these tips may seem a tad too difficult but once you’ve taken the stance, things eventually start falling in place!