{"id":242,"date":"2026-01-20T09:58:59","date_gmt":"2026-01-20T09:58:59","guid":{"rendered":"https:\/\/londonlogodesigns.co.uk\/blog\/?p=242"},"modified":"2026-01-20T09:58:59","modified_gmt":"2026-01-20T09:58:59","slug":"fortnite-logo-history","status":"publish","type":"post","link":"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/","title":{"rendered":"Fortnite Logo History: Branding Evolution in the Gaming World"},"content":{"rendered":"

The Strategic Importance of Visual Identity in Gaming<\/h2>\n

In the vast and competitive landscape of the video game industry, few titles have achieved the monolithic status of Epic Games’ Fortnite<\/em>. Since its explosion onto the scene, the game has transcended the medium to become a cultural metaverse, hosting concerts, movie premieres, and social gatherings. However, before it became the polished, neon-soaked phenomenon known today, the game underwent significant developmental shifts. These shifts are perfectly mirrored in the Fortnite Logo History: Branding Evolution in the Gaming World<\/strong>. Understanding this visual timeline provides a masterclass in how logo design must adapt<\/a> to product pivots, audience expansion, and modern digital requirements.<\/p>\n

A logo is never just a static image; it is the visual anchor of a brand\u2019s narrative. For Fortnite<\/em>, the logo had to communicate the core mechanics of the game\u2014building, surviving, and fighting\u2014while appealing to a massive, increasingly young demographic. The journey from a gritty, survival-horror aesthetic to the vibrant, energetic typography we see today highlights the importance of flexibility in graphic design. This article delves deep into the history, psychology, and design principles behind the Fortnite brand, offering valuable insights for designers, marketers, and gaming historians alike.<\/p>\n

The Genesis: The “Scrap Yard” Aesthetic (2011\u20132012)<\/h2>\n

\"Fortnite<\/p>\n

To understand the current branding, one must look back to the game’s initial reveal at the Spike Video Game Awards in 2011. At this stage, Fortnite<\/em> was a drastically different concept. It was pitched primarily as a cooperative survival game\u2014a mix of Minecraft<\/em> and Left 4 Dead<\/em>\u2014where players scavenged resources to build forts against zombie-like creatures called “Husks” at night.<\/p>\n

The original logo reflected this gritty, makeshift premise. It was far removed from the polished vector graphics of today. The design utilized a 3D, textured aesthetic that looked as though it had been cobbled together from scrap wood, old metal signs, and rusted nails. The lettering was uneven, jagged, and distressed, visually communicating the “scavenger” aspect of the gameplay.<\/p>\n

Deconstructing the 2011 Design Elements<\/h3>\n

The typography of the 2011 logo was irregular, with the letter “F” and “E” appearing particularly precarious, as if they might topple over. This was a deliberate design choice to represent the fragility of the forts players would build. The color palette relied heavily on earthy tones\u2014browns, greys, and rusted oranges\u2014which aligned with the post-apocalyptic setting of the “Save the World” mode. While this logo was effective for a niche survival horror audience, it lacked the scalability and legibility required for a mass-market, cross-platform phenomenon. It was a logo designed for a gritty PC game, not a global pop-culture icon.<\/p>\n

The Pivot: Refining the Identity (2014\u20132017)<\/h2>\n

\"Fortnite<\/p>\n

As the development cycle of Fortnite<\/em> extended, the art style of the game began to shift. Epic Games moved away from the darker, grittier tones toward a more stylized, Pixar-esque animation style. This visual pivot necessitated a rebranding. The logo needed to shed its rusted weight and adopt a lighter, more inviting persona that matched the vibrant, cartoonish graphics of the engine.<\/p>\n

During this transitional period, the branding began to resemble the current iteration, though it retained textured elements. The letters became bold sans-serif characters, abandoning the “scrap wood” look for something that resembled solid construction materials. However, the letters were still heavily textured, often depicting wood grain or metal sheeting, maintaining the “building” motif but cleaning up the silhouette. This era marked a crucial step in the Fortnite Logo History: Branding Evolution in the Gaming World<\/strong>, bridging the gap between a niche survival game and an accessible action shooter.<\/p>\n

The Battle Royale Era: The Iconic “Burbank” Logo (2017\u2013Present)<\/h2>\n

\"Fortnite<\/p>\n

The release of Fortnite: Battle Royale<\/em> in September 2017 changed the gaming industry forever. The free-to-play mode exploded in popularity, and the branding had to be finalized to support merchandise, esports tournaments, and mobile app icons. This led to the solidification of the logo we know today\u2014a masterpiece of minimalist yet expressive typography.<\/p>\n

The current logo strips away the heavy textures and 3D rendering of the past in favor of a flat, monochromatic design (usually white or black). This shift to “flat design” was consistent with global design trends in the tech and gaming sectors, ensuring that the logo remained legible whether displayed on a massive stadium screen or a tiny smartphone app icon.<\/p>\n

Typography Analysis: The Burbank Big Condensed Black<\/h3>\n

The heart of the Fortnite brand is its typeface. The logo utilizes a modified version of Burbank Big Condensed Black<\/strong>, designed by Tal Leming. This typeface is the secret weapon of the brand’s visual identity. It strikes a perfect balance between being cartoony and authoritative.<\/p>\n

    \n
  • Playfulness:<\/strong> The slight irregularity in the curves and the “bounciness” of the characters convey fun and energy, appealing to the game’s younger demographic.<\/li>\n
  • Durability:<\/strong> The thick, bold strokes imply stability and strength, subconsciously reinforcing the game’s mechanic of building sturdy structures.<\/li>\n
  • Legibility:<\/strong> The condensed nature of the font allows for large, impactful text that fits well on YouTube thumbnails, Twitch overlays, and merchandise.<\/li>\n<\/ul>\n

    The “Trash” Texture Integration<\/h3>\n

    While the primary logo is often presented in solid white, key marketing materials frequently feature the text with a “trash” or “grunge” texture overlay. Unlike the 2011 version, which was<\/em> trash, the modern version merely hints at it. This texture serves as a homage to the game’s scavenging roots while adding depth and grit to an otherwise clean vector image. It suggests that while the game is polished, it is still a battleground.<\/p>\n

    Color Psychology and Brand Adaptability<\/h2>\n

    A significant aspect of the Fortnite Logo History: Branding Evolution in the Gaming World<\/strong> is the strategic use of color. In the early days, the brand was tethered to the colors of the environment (browns and greens). Today, the logo is almost strictly monochromatic, allowing the background to dictate the mood.<\/p>\n

    The Power of High Contrast<\/h3>\n

    By using a solid white logo, Epic Games ensures maximum contrast against the vibrant, chaotic backgrounds of their promotional art. Fortnite<\/em> seasons change rapidly\u2014from futuristic neon themes to primal jungle aesthetics. A monochromatic logo acts as a neutral frame that can sit atop any color scheme without clashing. This is a hallmark of mature branding: the logo becomes a vessel for the content rather than competing with it.<\/p>\n

    The Iconic Blue<\/h3>\n

    When a background color is required, Fortnite<\/em> often defaults to a specific shade of electric blue. In color psychology, this hue represents energy, technology, and communication. It separates the game from the aggressive reds and blacks found in more mature military shooters like Call of Duty<\/em>, signaling that Fortnite<\/em> is a more social, inclusive, and lighthearted experience.<\/p>\n

    Iconography: The “F” Symbol and Mobile Constraints<\/h2>\n

    With the rise of mobile gaming, a full logotype is often too wide to function as an app icon or a social media avatar. This necessitated the creation of the “F” symbol. This logomark isolates the first letter of the custom typeface, enclosed usually within a rounded square or appearing as a standalone shape.<\/p>\n

    The “F” carries all the DNA of the full logo\u2014the slight tilt, the bold stroke, and the playful asymmetry. This reduction is a critical component of modern logo design. A brand must be recognizable by its initial alone. The Fortnite<\/em> “F” has achieved a level of recognition comparable to the Netflix “N” or the Facebook “f” within the gaming sphere. It demonstrates how a distinct typographic choice can carry the weight of the entire brand identity even when isolated.<\/p>\n

    The Impact of Collaborations on Logo Integrity<\/h2>\n

    One of the most unique aspects of Fortnite<\/em> is its Metaverse-style collaborations with massive IP holders, including Marvel, DC Comics, Star Wars, and Stranger Things. Most brands protect their logos fiercely, never allowing them to be altered. Epic Games, however, takes a dynamic approach.<\/p>\n

    Because the core shape of the Fortnite logo is so recognizable, the designers frequently modify the texture and fill of the logo to match the current collaboration. For a Marvel event, the logo might take on a comic book texture. For a Stranger Things<\/em> crossover, it might adopt a darker, “Upside Down” aesthetic. This fluidity keeps the branding fresh and exciting for players. It proves that if a logo’s silhouette is strong enough, the interior details can change without losing brand recognition.<\/p>\n

    Comparative Analysis: Fortnite vs. Competitor Branding<\/h2>\n

    To fully appreciate the Fortnite Logo History: Branding Evolution in the Gaming World<\/strong>, it is helpful to compare it with its peers in the Battle Royale genre.<\/p>\n

      \n
    • PUBG (PlayerUnknown’s Battlegrounds):<\/strong> Utilizing a stencil-military font and a gritty, realistic aesthetic, the PUBG logo targets a hardcore, mature audience. It lacks the flexibility of the Fortnite logo and feels rigid in comparison.<\/li>\n
    • Apex Legends:<\/strong> This logo uses sharp angles and metallic textures to convey speed and sci-fi aggression. While effective, it dictates a very specific futuristic tone.<\/li>\n
    • Fortnite:<\/strong> By choosing a bold, quirky sans-serif, Fortnite occupies a “neutral positive” space. It is not strictly military, nor strictly sci-fi. It is a sandbox. This design choice allowed the game to pivot from a zombie shooter to a concert venue without the logo feeling out of place.<\/li>\n<\/ul>\n

      Key Takeaways<\/h2>\n

      The evolution of the Fortnite brand offers several critical lessons for designers and brand managers:<\/p>\n

        \n
      • Simplicity Scales:<\/strong> Moving from detailed 3D textures to flat vector shapes allowed the brand to scale across devices and merchandise seamlessly.<\/li>\n
      • Typography is Identity:<\/strong> Choosing a distinct typeface (Burbank Big Condensed) created a brand voice that is recognizable even without the logo present.<\/li>\n
      • Flexibility is Key:<\/strong> A strong silhouette allows for textural changes (like seasonal themes) without diluting brand recognition.<\/li>\n
      • Form Follows Function:<\/strong> The logo evolved to match the game’s shift from survival horror to high-energy arcade shooter.<\/li>\n
      • Monochromatic Mastery:<\/strong> Using a white or black logo ensures it remains visible against complex, colorful game art.<\/li>\n<\/ul>\n

        Frequently Asked Questions (FAQ)<\/h2>\n

        What font is used in the Fortnite logo?<\/h3>\n

        The Fortnite logo uses a typeface called Burbank Big Condensed Black<\/strong>. It was designed by Tal Leming of Type Supply. Epic Games utilizes a slightly modified version of this font for their branding to ensure unique character spacing and visual balance.<\/p>\n

        Who designed the original Fortnite logo?<\/h3>\n

        The original conceptual logos were created by the internal art team at Epic Games. The transition to the current identity involved collaboration between Epic’s internal creative services and external branding consultants to refine the visual identity for a mass market.<\/p>\n

        Why did the Fortnite logo change from the 2011 version?<\/h3>\n

        The 2011 logo was designed for a darker, grittier survival game (“Save the World”). As the game’s art style shifted to a more stylized, animated look and the focus moved to the fast-paced Battle Royale mode, the branding needed to become cleaner, bolder, and more energetic to appeal to a wider audience.<\/p>\n

        What is the meaning behind the Fortnite logo design?<\/h3>\n

        The logo represents “fortification” and “fun.” The bold, thick letters symbolize the heavy construction materials used to build forts in the game. The slight irregularity and tilt of the letters represent the chaotic, fun, and non-serious nature of the gameplay.<\/p>\n

        Does the Fortnite logo have a specific color code?<\/h3>\n

        While the logo is most often white (#FFFFFF) or black (#000000), the brand frequently uses a signature blue. This is often close to Hex color #1bf5ff or #2b84ea, depending on the season and context (e.g., Save the World vs. Battle Royale marketing).<\/p>\n

        Conclusion<\/h2>\n

        The Fortnite Logo History: Branding Evolution in the Gaming World<\/strong> is a testament to the power of iterative design. What began as a scrap-metal sign for a zombie survival game has transformed into one of the most recognizable symbols in modern entertainment. This evolution was not accidental; it was a strategic response to the changing nature of the product and its audience.<\/p>\n

        For logo designers, the key lesson here is adaptability. Epic Games was not afraid to abandon their initial concept when the game’s direction shifted. They embraced minimalism not just for aesthetic reasons, but for utility, creating a mark that thrives on mobile screens, merchandise, and massive digital billboards alike. As Fortnite continues to expand into a platform for creativity and social connection, its bold, quirky logo stands as a sturdy foundation\u2014proof that in the world of branding, sometimes the strongest structures are built with simple, bold lines.<\/p>\n","protected":false},"excerpt":{"rendered":"

        The Strategic Importance of Visual Identity in Gaming In the vast and competitive landscape of the video game industry, few titles have achieved the monolithic status of Epic Games’ Fortnite. Since its explosion onto the scene, the game has transcended the medium to become a cultural metaverse, hosting concerts, movie premieres, and social gatherings. However, […]<\/p>\n","protected":false},"author":2,"featured_media":260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"yoast_head":"\nFortnite Logo History: Branding Evolution in the Gaming World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fortnite Logo History: Branding Evolution in the Gaming World\" \/>\n<meta property=\"og:description\" content=\"The Strategic Importance of Visual Identity in Gaming In the vast and competitive landscape of the video game industry, few titles have achieved the monolithic status of Epic Games’ Fortnite. Since its explosion onto the scene, the game has transcended the medium to become a cultural metaverse, hosting concerts, movie premieres, and social gatherings. However, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/\" \/>\n<meta property=\"og:site_name\" content=\"London Logo Designs\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T09:58:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/londonlogodesigns.co.uk\/blog\/wp-content\/uploads\/2026\/01\/Whisk_63f15b52b0a098c9c9f4426458cc95b8dr.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/\",\"url\":\"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/\",\"name\":\"Fortnite Logo History: Branding Evolution in the Gaming World\",\"isPartOf\":{\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/londonlogodesigns.co.uk\/blog\/wp-content\/uploads\/2026\/01\/Whisk_63f15b52b0a098c9c9f4426458cc95b8dr.jpeg\",\"datePublished\":\"2026-01-20T09:58:59+00:00\",\"author\":{\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/#\/schema\/person\/bf4615986d9f0f96b0176e42127fa02d\"},\"breadcrumb\":{\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/#primaryimage\",\"url\":\"https:\/\/londonlogodesigns.co.uk\/blog\/wp-content\/uploads\/2026\/01\/Whisk_63f15b52b0a098c9c9f4426458cc95b8dr.jpeg\",\"contentUrl\":\"https:\/\/londonlogodesigns.co.uk\/blog\/wp-content\/uploads\/2026\/01\/Whisk_63f15b52b0a098c9c9f4426458cc95b8dr.jpeg\",\"width\":1408,\"height\":768,\"caption\":\"Fortnite Logo History: Branding Evolution in the Gaming World\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/londonlogodesigns.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fortnite Logo History: Branding Evolution in the Gaming World\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/#website\",\"url\":\"https:\/\/londonlogodesigns.co.uk\/blog\/\",\"name\":\"London Logo Designs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/londonlogodesigns.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/#\/schema\/person\/bf4615986d9f0f96b0176e42127fa02d\",\"name\":\"James\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/londonlogodesigns.co.uk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2370aad340c74de7aba0e29d7d3dd5b1830db07ea4d20ca7f20367955e37ef4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2370aad340c74de7aba0e29d7d3dd5b1830db07ea4d20ca7f20367955e37ef4?s=96&d=mm&r=g\",\"caption\":\"James\"},\"url\":\"https:\/\/londonlogodesigns.co.uk\/blog\/author\/jamesadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fortnite Logo History: Branding Evolution in the Gaming World","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/","og_locale":"en_US","og_type":"article","og_title":"Fortnite Logo History: Branding Evolution in the Gaming World","og_description":"The Strategic Importance of Visual Identity in Gaming In the vast and competitive landscape of the video game industry, few titles have achieved the monolithic status of Epic Games’ Fortnite. Since its explosion onto the scene, the game has transcended the medium to become a cultural metaverse, hosting concerts, movie premieres, and social gatherings. However, […]","og_url":"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/","og_site_name":"London Logo Designs","article_published_time":"2026-01-20T09:58:59+00:00","og_image":[{"width":1408,"height":768,"url":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-content\/uploads\/2026\/01\/Whisk_63f15b52b0a098c9c9f4426458cc95b8dr.jpeg","type":"image\/jpeg"}],"author":"James","twitter_card":"summary_large_image","twitter_misc":{"Written by":"James","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/","url":"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/","name":"Fortnite Logo History: Branding Evolution in the Gaming World","isPartOf":{"@id":"https:\/\/londonlogodesigns.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/#primaryimage"},"image":{"@id":"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/#primaryimage"},"thumbnailUrl":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-content\/uploads\/2026\/01\/Whisk_63f15b52b0a098c9c9f4426458cc95b8dr.jpeg","datePublished":"2026-01-20T09:58:59+00:00","author":{"@id":"https:\/\/londonlogodesigns.co.uk\/blog\/#\/schema\/person\/bf4615986d9f0f96b0176e42127fa02d"},"breadcrumb":{"@id":"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/#primaryimage","url":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-content\/uploads\/2026\/01\/Whisk_63f15b52b0a098c9c9f4426458cc95b8dr.jpeg","contentUrl":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-content\/uploads\/2026\/01\/Whisk_63f15b52b0a098c9c9f4426458cc95b8dr.jpeg","width":1408,"height":768,"caption":"Fortnite Logo History: Branding Evolution in the Gaming World"},{"@type":"BreadcrumbList","@id":"https:\/\/londonlogodesigns.co.uk\/blog\/fortnite-logo-history\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/londonlogodesigns.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Fortnite Logo History: Branding Evolution in the Gaming World"}]},{"@type":"WebSite","@id":"https:\/\/londonlogodesigns.co.uk\/blog\/#website","url":"https:\/\/londonlogodesigns.co.uk\/blog\/","name":"London Logo Designs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/londonlogodesigns.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/londonlogodesigns.co.uk\/blog\/#\/schema\/person\/bf4615986d9f0f96b0176e42127fa02d","name":"James","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/londonlogodesigns.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f2370aad340c74de7aba0e29d7d3dd5b1830db07ea4d20ca7f20367955e37ef4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2370aad340c74de7aba0e29d7d3dd5b1830db07ea4d20ca7f20367955e37ef4?s=96&d=mm&r=g","caption":"James"},"url":"https:\/\/londonlogodesigns.co.uk\/blog\/author\/jamesadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/posts\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":1,"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/posts\/242\/revisions"}],"predecessor-version":[{"id":261,"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/posts\/242\/revisions\/261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/media\/260"}],"wp:attachment":[{"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/londonlogodesigns.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}