Sonic the Hedgehog Logo & Branding: A Case Study in Video Game Identity
When you think of video game mascots, only a few can match the cultural footprint of Sonic the Hedgehog. He’s not just a character — he’s a legacy, a logo, a lifestyle. Bursting onto the scene in the early ’90s as Sega’s edgy response to Nintendo’s Mario, Sonic didn’t just play the game — he […]